We imagined a world where detergent doesn't come in plastic containers for 17 hours in a Norwegian supermarket. Thanks to På(fyll), we never have to do that again.

Agency: ANORAK Oslo Creative: Kasper Amundsen Tuvnes Creative: Jens Bjørklund Planner: Linn Johnsson Client manager: Tina Wesselsen Design: Svein Werner Lyngmyr Project Manager: Ellen Sørnes Hilleren

Production Company: Bacon Oslo Director: Bine Bach Executive Producer: Magne Lyngner Producer: Øystein Dyb DP: Jonas Blond Production Manager: Ida Nilsen VFX: Ola J. Nestande & Emanuel Kambo Puppeteer: Markus Tangre Gaffer: Nicholas Messel Grip: Lars Sandholt 1st AC: Endre Eken Torp Kamera assistant: Andreas Nesse Location: FTE Locations Location Manager: Marius Vesten Props Master: Stein Bjørgo Props: Morten Hansen Wardrobe: Karen Eliesson Music: Mads Bergland Colorgrade: Didrik Bråthen TMLS